A strategic marketer with a holistic background bringing an innovative approach to brand building and activation strategy. Scrappy to get great work going, passionate about iterating with thoughtful strategy.
-Brand & Program Development: Re-branded loyalty program, My Coke Rewards for Schools, into Coca-Cola Give in 5 months, resulting in triple engagement rates and establishing itself as Coca-Cola's digital arm for doing good.
-Communications: Consumer Insights background has led to an in-depth understanding of how consumers read and understand messaging. Currently consult and advise on corporate communications and in-market messaging.
- 360 Program Development: Connecting dots in developing branded activations that cross-pollinate across the eco-system of digital, retail, print to result in increased engagement and awareness.
- Partnership Development: Inciting partnerships with internal teams, corporate partners & non-profits, customers, clients, and vendors.
• Wrote Monthly article for health care client, Bon Secours St. Francis Health System
• Assisted teams with research and brand development for national clients such as Toyota, Anytime Fitness, DeVry University; proofed and edited for head copywriter
• Managed Social Media campaigns for Anytime Fitness including Pinterest, Twitter, and Wordpress
• Tracked metrics with Simply Measured and Google Analytics
Accounts and Creative Intern
Greenville, SC, January 2013 - May 2013
Languages
English
Latin
Skills
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Strategic Marketing
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Social Innovation
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Partnership Development
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Creative Development
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Agency Management
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Consumer Loyalty Promotions
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Cross Functional Team Leadership
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Digital & Social Integration
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Brand Activation
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Corporate Communications & Philanthropy
2010 - present
2010 - present
Bungalow LLC-SCOUT Bags, Foflor.com
Brand Development & Marketing Intern
Washington, DC, June 2012-August 2012
• Created and Maintained Google Ads and Analytics for FoFlor.com
• Managed Facebook, Houzz, Instagram and Pinterest Account
• Re-Organized website layout to improve usability using Ecommerce platform
•Increased Facebook Likes by 25% in two months
• Assisted in Flash Sale Production with SneakPeeq, Joss and Main and Fab.com
• Acted as a liaison between customers and company to improve product and buying experience
• Prepared Product Preview Party for top SCOUT wholesalers in DC area
•Redesigned and wrote content for Greenville Evening Rotary Club Website using Wix
•Managed Social Media accounts of Facebook, Twitter, Flikr, YouTube, and Pinterest
• Promotion of event resulted in highest turnout ever
•Wrote Copy and published blog posts, podcasts, and video to promote annual event, Reedy River Duck Derby
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Rotary International
Social Media Assistant
Greenville, SC, January 2012-May 2012
Bachelor of Arts
Political Science
Communication Studies
Furman University
2009-2013
Education
CONAN, Turner Broadcasting Company
General Production Intern
Los Angeles, CA, May 2011-August 2011
Atlanta, GA, April 2013
• Chosen to assist field producer with remote shoot for show sketch with head writers with Conan O'Brien
• Aided in show rehearsals
• Distributed notes to departments for show production
• Collected Fan Mail
• Assembled 100th Episode Celebration for staff and crew
• Errands for talent and show departments
• Assisted Music Department with organizing music
Smoak Public Relations
Public Relations Intern
Greenville, SC, January 2011-May 2011
• Formed client proposals for health, transportation, and real estate accounts
• Wrote Press Releases for the media resulting in cover in local and national media
• Event Planning
Kreab Gavin Anderson
European Union Public Affairs Consultancy Intern
Brussels, Belgium, August 2011-December 2011
• Monitored press and media coverage of client-related European issues
• Managed European Union Event Calendar for client Goldman Sachs International
• Conducted in-depth research intensive projects on issues including insurance, patents, payments, and Euro-zone issues for clients such as Bank of America, MasterCard International, and Goldman Sachs International
Brains on Fire
Community Manager
Remote, June 2013-January 2014
• Served as Community Manger for Wonderopolis (National Center for Family Literacy) and Anytime Fitness
• Edited site content and prepared deliverables including metrics and weekly community highlights for client
• Provided engaging experience for site visitors interacting directly with students and teachers via comments and social media
• Managed social media accounts including Facebook, Twitter, WordPress and metrics
• Coordinated sample requests to media outlets and VIP requests
• Tracked press and media coverage of Warby Parker brand
• Supported Warby Parker event logistics
• Assisted in management of internal communications weekly All-Hands, quarterly outings, and philanthropic volunteer opportunities
• Maintained press archives
•Managed frame product sample inventory
• Aided the Executive Assistant with administrative duties for Co-Founders/Executives
Warby Parker
Public Relations Freelance Associate
New York City, January 2014 -December 2014
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Executing campaigns for 30+ clients using Insightpool software
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Partial Client List: Reebok, Coca Cola, YP, Johnson Outdoors, Ryobi, Advance Auto, Famous Footwear, DoubleDutch, Tube Mogul, Tervis Tumbler, PING
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Initiated enterprise custom solutions including community management and special projects
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Execution included strategizing, copywriting, audience targeting for maximum engagement, conversions, and syndication
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Maintained analytics and reporting for clients
Customer Success Analyst
Atlanta, December 2014-August 2015
The Coca-Cola Company, North America
Digital Marketing Manager, Digital Platforms & Innovation
Atlanta, September 2016-Present
Insightpool
Account Manager
Senior Analyst, Customer Success
Atlanta, September 2015-August 2016
I serve as a program manager, responsible for managing digital communications, precision marketing and enhancements, and related program execution for Coca-Cola Give & Coca-Cola Rewards (Coke.com).
Coca-Cola Give Program & Loyalty Communications Management--
-Leading the product ideation, build, and launch of Coca-Cola Give--Coca-Cola's new way of allowing consumers to give back to local schools and charities in their community (Coke.com/give)
-RESULTS: Coca-Cola Give has tripled its engagement rate from predecessor, My Coke Rewards.
-Cross-Pollinate Coca-Cola Give digital & in-store activations across the company- customers, bottlers, partners
-SME for Social Innovation
Promotion Execution—
-Manage and execute digital promotions, using the overarching digital program strategy to build and launch the promotions. Responsibilities include 360 activation--strategy, creative briefing and oversight, user experience design, interfacing with technology and data partners, incentive set-up, Consumer Care briefing, program budgeting, and post-program analysis.
Partnership Development ---
-Work with Coca-Cola Customers, Bottlers, and Partners to find opportunity and strategize on best in class digital activations.
Communications Management—
-Monitor digital messaging to align with corporate strategy and brand essence
-Lead measurement and analysis of social communications channels to identify key insights and areas for optimization. Use a “test and learn” approach to identify and steward best practices, make recommendations, and lead optimization efforts to drive efficiencies.
- Work cross-functionally to execute promotion strategy, targeting, and reporting. Provide related support for brands, customers, and pillar programs.